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How do you communicate a good idea?

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First, you have to meet people.

MetroGroup Events has always been interested in the art of communicating ideas.   Our trade expos and conferences are an excellent platform for executives at our corporate sponsor customers to tell their stories to their customers.   Since our sponsors and exhibitors are the bedrock of our trade event revenue, in order to drive value, our sponsors need to deliver their messaging in the right way to the right audience.

 

Through our “attendee results” oriented sales, high-touch production and content generation, MetroGroup not only creates the right environment for a sponsor to meet with their customers, but because of our deep industry knowledge of our audiences, we’re able to help our sponsors shape their message to best resonate with event attendees.  

Today, Metro Group Events plans and executes over 40 global conferences annually.
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Marketing

MetroGroup provides comprehensive marketing services:

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  • Event promotion, marketing, and brand identity development

  • High-profile messaging platforms

  • Sponsor and exhibitor buyer / seller matchmaking
     

Because we know what is important to industry executives, we assist clients in shaping their marketing message to best resonate with the specific needs of the audience.

Client Services

 

  • Accounting, receivables, and back-office services

  • Exhibitor selection client service reps

  • On-site supervision of exhibitor contracts, collections and general issues

  • Assist and track service requests

  • Floorplan inventory –track all exhibitor inventory

  • Assign all contracts

  • Confirm all exhibitor sizes, configurations, locations

  • Collect and track rules / regulation forms

  • Maintain all forms, contracts and email correspondence

  • Process all exhibitor applications

  • Track members v. non-members

  • Track management holds on the floorplan

  • Send confirmations to every exhibitor

  • Send exhibit service kits to every exhibitor

  • Send invoices for all payment cycles and track all payments

  • Maintain floorplan updates for all exhibitor areas / pavilions

  • Update floorplan throughout the show cycle

  • Coordinate international pavilions with international reps

  • Collect international pavilion request and track approvals

  • Process international pavilion contracts

  • Assist with sending Exhibitor Dashboard login information

  • Answer Exhibitor Dashboard questions

  • Answer all payment audits

  • Distribute leads

  • Help coordinate Visa letter information

  • Produce regular Sales Report

  • Track and approve / deny exhibit design approvals and renderings

  • Track all Certificate of Insurance forms

  • Track and approve all exhibit event requests

  • Enter, process and track all meeting rooms agreements

  • Mail requested international invoices

  • Proof show guide

  • Send show guide edits

  • Run exhibitor lists as requested
     

Exhibitor Sales / Service

 

  • Call every past exhibitor to offer renewal information

  • Establish baseline for calls per month

  • Establish baseline number of calls to reach prospect

  • Return all calls / emails from prospects with 24 hours

  • Scout new prospects

  • Enter new sales information into CRM

  • Perform calls / emails

  • Provide reps to visit other trade shows as needed

Sponsorship sales / Service

 

  • Coordinate the prior year’s first right of refusal sponsorships

  • Reach out to every sponsor

  • Process all sponsor contracts

  • Send sponsor confirmations specific to the sponsorship purchased

  • Maintain sponsorship inventory list

  • Run separate sponsorship sales report each week

  • Write detailed proposals with pictures and descriptions

  • Finalize details individual contracts

  • Invoice sponsors / track payments

  • Track logos and printed material collateral

  • Collect past due payments

  • On-site supervision of exhibitors and floorplan

  • Run weekly sales meetings for reps

  • Sponsorship tracking / deadlines / checklist

 

Operations / Logistics

 

  • Venue contracts

  • Service contractor contracts

  • Event budget development

  • Expo floor space planning

  • Exhibitor onboarding

  • Audio / Visual Planning

  • Hotel room blocks

  • Rooming lists / confirmations

  • Menu planning

Conference Services

 

  • Agenda development

  • Speaker recruitment

  • Speaker onboarding

  • Session planning / handouts

  • Slide template development

  • Session Audio / Visual Management

 

Marketing and Audience Development

 

  • Direct marketing planning

  • Email marketing / response tracking

  • Audience marketing cadence

  • Search engine optimization

  • Social media campaign development

  • Content creation

  • Podcasts / video blogging

ACCOUNTING & ACCOUNTS RECEIVABLE MANAGEMENT

MetroGroup performs all aspects of accounts receivable management, collection and litigation for our event, conference and trade-show customers. 

 

Due to our specialized knowledge of the collection of booth cancellation fees, we have assisted in-house council by auditing the terms and conditions of the sponsorship and exhibitor contracts in order to accelerate collection results. 

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